Category Archives: Messaging

Questions that can trip you up in an interview

Posted on January 22, 2013 by Mara Conklin

Any media interview has at least two different agendas in progress simultaneously. You have a story that you … Read More

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One missed deadline = many missed opportunities

Posted on January 18, 2013 by Mara Conklin

When I was 10 years old, I was supposed to meet my Dad on a well-lit downtown street … Read More

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What your body language tells reporters

Posted on September 19, 2012 by Mara Conklin

It’s not what you say but how you say it. Those words from my mother have echoed in … Read More

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Using PR to sell against the competition

Posted on September 10, 2012 by Mara Conklin

Public relations is a powerful tool for marketers in highly competitive and noisy markets. That’s because appearing in … Read More

Posted in Brand Awareness, Content marketing, Lead Generation, Media Relations, Messaging, Online Marketing, Public Relations, Social Media | Leave a comment

Tell me a story and make it personal

Posted on July 16, 2012 by Mara Conklin

Everyone, including reporters, like a personal story, especially if it teaches a lesson. Framed correctly, these stories can … Read More

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Should your startup hire a PR firm?

Posted on June 22, 2012 by Mara Conklin

Startups often are bootstrapped, and therefore, cash poor. So the idea of hiring a PR firm to help … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Lead Generation, Media Relations, Messaging, Online Marketing, Outsourcing, PR agency, Public Relations, Sales, Social Media, Writing | Leave a comment

You gave a bad interview, now what?

Posted on May 22, 2012 by Mara Conklin

We all are too young to be perfect. Mistakes happen and, even with preparation, sometimes interviews don’t go … Read More

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Right On Interactive Selects Clarus Communications to Lead Messaging and Public Relations Efforts

Posted on April 18, 2012 by Mara Conklin

CHICAGO and INDIANAPOLIS – (April 18, 2012) – Clarus Communications (www.teamclarus.com), a business-to-business (B2B) public relations agency focused … Read More

Posted in Brand Awareness, Clarus Communications, Lead Generation, Media Relations, Messaging, Online Marketing, PR agency, Public Relations | Leave a comment

Beware the bait and switch

Posted on April 16, 2012 by Mara Conklin

No one likes surprises, especially when their job is on the line. So it’s surprising how many PR … Read More

Posted in Blog, Clarus Communications, Media Relations, Messaging, Outsourcing, PR agency, Public Relations, Uncategorized | Leave a comment

Messaging Squared

Posted on March 26, 2012 by Mara Conklin

We recently finished a messaging project for a new client, Right On Interactive, and love how they have … Read More

Posted in Brand Awareness, Content marketing, Media Relations, Messaging, Online Marketing, Public Relations, Social Media | Leave a comment