Category Archives: Outsourcing

Video: Tips for hiring a PR agency

If you’re hiring a PR firm, check out our newest video for tips.

Posted in Media Relations, Outsourcing, PR, PR agency | Leave a comment

Insider’s Guide on How to Get More From Your PR Agency

If you work with a public relations agency, you’ve probably wondered if you’re getting everything you should from … Read More

Posted in Media Relations, Outsourcing, PR, PR agency, PR measurement, Writing | Leave a comment

Tips for Selecting The Right PR Agency

The summer months are behind us. School is back in session. It’s time to begin the serious work … Read More

Posted in Outsourcing, PR, PR agency, PR measurement, Uncategorized | Leave a comment

Ask the PR Pro: Why do PR programs fail?

PR programs can fail for a number of reasons, and it’s not always the PR firm’s fault. Here … Read More

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Should your startup hire a PR firm?

Startups often are bootstrapped, and therefore, cash poor. So the idea of hiring a PR firm to help … Read More

Posted in Brand Awareness, Clarus Communications, Content marketing, Lead Generation, Media Relations, Messaging, Online Marketing, Outsourcing, PR agency, Public Relations, Sales, Social Media, Writing | Leave a comment

Grads: PR is a top-ranked career

For the third year in a row, public relations has been named one of the top-ranked careers for … Read More

Posted in Clarus Communications, Media Relations, Outsourcing, Public Relations, Social Media, Writing | Leave a comment

Beware the bait and switch

No one likes surprises, especially when their job is on the line. So it’s surprising how many PR … Read More

Posted in Blog, Clarus Communications, Media Relations, Messaging, Outsourcing, PR agency, Public Relations, Uncategorized | Leave a comment

Welcome to the new staff reporter: you!

Newspapers and trade publications have gone through a sea-change in the last decade. This has ramifications for businesses … Read More

Posted in Brand Awareness, Media Relations, Online Marketing, Outsourcing, PR agency, Public Relations, Social Media, Writing | 1 Comment

When leadership gets in the way of success

by guest blogger Joanie Rufo “It is a terrible thing to look over your shoulder when you are … Read More

Posted in Media Relations, Messaging, Outsourcing, Public Relations | Leave a comment

Lead generation through social media? You bet!

by guest blogger Jenny Vance, LeadJen Companies spend a lot of money building their social media presence. Most … Read More

Posted in Online Marketing, Outsourcing, Sales, Social Media | Leave a comment