Category Archives: PR measurement

Four unexpected benefits of business awards

Posted on April 27, 2012 by Mara Conklin

Ah, spring time. Trees are leafing out, birds are singing, the weather has turned warmer and our desks … Read More

Posted in Brand Awareness, Clarus Communications, Lead Generation, Online Marketing, PR measurement, Public Relations, Sales, Social Media | Leave a comment

Is Your Social Media Program a Success?

Posted on April 18, 2012 by Mara Conklin

Social media is still relatively new, and marketers are trying to understand how these channels can be leveraged … Read More

Posted in Brand Awareness, Content marketing, Lead Generation, PR measurement, Social Media | Leave a comment

A Modern Definition of PR?

Posted on March 22, 2012 by Mara Conklin

In September 2011, the Public Relations Society of America (PRSA) set out to update its definition of PR … Read More

Posted in Clarus Communications, Lead Generation, Messaging, PR measurement, Public Relations, Sales | Leave a comment

5 steps to drive sales leads via content marketing

Posted on January 20, 2012 by Mara Conklin

We talked last time about how to create valuable marketing content. Now it’s time to get down to … Read More

Posted in Brand Awareness, Content marketing, Lead Generation, Media Relations, Messaging, Online Marketing, PR, PR measurement, Public Relations, Sales, Social Media | Leave a comment

QR codes in PR

Posted on October 24, 2011 by Mara Conklin

As a B2B public relations firm, we constantly preach about the need to tie public relations to sales, … Read More

Posted in Lead Generation, Media Relations, Online Marketing, PR measurement, Public Relations, Sales, Social Media | Leave a comment

PR BS: What your PR firm says and what it really means

Posted on September 29, 2011 by Mara Conklin

It is one of life’s great ironies: the public relations industry doesn’t exactly have a sterling reputation. Most … Read More

Posted in Clarus Communications, Lead Generation, Media Relations, Outsourcing, PR, PR agency, PR measurement, Sales | Leave a comment

PR drives revenue

Posted on September 6, 2011 by Mara Conklin

If you think that public relations is just for brand building, you’re wrong.  PR also can be an … Read More

Posted in Brand Awareness, Clarus Communications, Lead Generation, Media Relations, Online Marketing, PR measurement, Public Relations, Sales, Social Media | Leave a comment

How to measure the success of PR

Posted on September 1, 2011 by Mara Conklin

When we first started in the public relations business, we measured our success by the number of clips … Read More

Posted in Clarus Communications, Lead Generation, Media Relations, Online Marketing, PR agency, PR measurement, Public Relations, Sales | Leave a comment

How to succeed in PR using social media

Posted on June 23, 2011 by Mara Conklin

Social media is a great tool for increasing awareness, fostering engagement and creating conversations with customers and prospects.  … Read More

Posted in Blog, Clarus Communications, Messaging, Online Marketing, PR, PR agency, PR measurement, Public Relations, Social Media, Uncategorized | Leave a comment

10 ways to merchandise your media coverage

Posted on June 9, 2011 by Mara Conklin

You’ve invested in a public relations program.  Your company has been featured in some positive articles, has received … Read More

Posted in Brand Awareness, Clarus Communications, Lead Generation, Online Marketing, PR, PR agency, PR measurement, Public Relations, Sales, Social Media | 10 Comments