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Category Archives: PR
PR’s Measurement Problem
We recently had a client ask us if we could provide a report that showed exactly how many … Read More
Posted in Lead Generation, PR, PR measurement
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How to get long term value from marketing videos
I recently wrote about how popular video is in content marketing and the many benefits of including video … Read More
Posted in Content marketing, Online Marketing, PR, Public Relations
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Video: Tips for hiring a PR agency
If you’re hiring a PR firm, check out our newest video for tips.
Posted in Media Relations, Outsourcing, PR, PR agency
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Insider’s Guide on How to Get More From Your PR Agency
If you work with a public relations agency, you’ve probably wondered if you’re getting everything you should from … Read More
Posted in Media Relations, Outsourcing, PR, PR agency, PR measurement, Writing
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Tips for Selecting The Right PR Agency
The summer months are behind us. School is back in session. It’s time to begin the serious work … Read More
Posted in Outsourcing, PR, PR agency, PR measurement, Uncategorized
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Ask the PR Pro: Can PR be done on a pay-for-placement basis?
There are three ways that PR firms bill for their services: on retainer, by project and as a … Read More
Posted in Ask the PR Pro, PR, PR measurement, Public Relations
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What not to say to a reporter
It is flattering for a reporter to ask questions about you and your business. In fact, it can … Read More
Posted in Media Relations, PR, Public Relations
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Who is representing your company?
Before hiring someone for your company, you scrutinize their credentials and interview them personally. This is important because … Read More
Posted in Media Relations, PR, PR agency, Public Relations
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Trust: Music to a reporter’s ears
If only I could sing like Aretha Franklin, I would re-do her hit “Respect” and belt out T-R-U-S-T. … Read More
Posted in Media Relations, PR, Public Relations
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Let your customers do the talking
In B-to-B public relations, the strongest media coverage often comes from a well-told story by a satisfied customer. The … Read More