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Category Archives: PR
Don’t bring a knife to a gun fight
Whether you are building a home, baking a cake or developing a marketing plan, the key is using … Read More
Posted in Brand Awareness, Lead Generation, Media Relations, Messaging, PR, Public Relations, Sales
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5 steps to drive sales leads via content marketing
We talked last time about how to create valuable marketing content. Now it’s time to get down to … Read More
7 ways to develop valuable marketing content
Creating and sharing valuable content is an effective way to drive sales leads and build customer loyalty. Valuable … Read More
PR BS: What your PR firm says and what it really means
It is one of life’s great ironies: the public relations industry doesn’t exactly have a sterling reputation. Most … Read More
What makes a good message?
Those who know us at Clarus often equate us with messaging. It’s one of our specialties and something … Read More
Punctuation saves lives
If you don’t believe that punctuation saves lives, take a look at these two sentences containing identical words … Read More
Posted in Clarus Communications, PR, PR agency, Public Relations
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How to increase search rankings using PR
We were asked recently about the best way to increase a company’s ranking on Google, Bing, Yahoo and … Read More
Posted in Brand Awareness, Online Marketing, PR, Public Relations, Social Media
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How to succeed in PR using social media
Social media is a great tool for increasing awareness, fostering engagement and creating conversations with customers and prospects. … Read More
When Times Are Tough, Keep Communicating
During a recession or economic downturn, many organizations look for ways to trim expenses until revenues pick up … Read More
Posted in Brand Awareness, Clarus Communications, Lead Generation, PR, PR agency, Sales
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10 ways to merchandise your media coverage
You’ve invested in a public relations program. Your company has been featured in some positive articles, has received … Read More