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Category Archives: Sales
BlackBerry’s Black Eye
Research in Motion, Inc. (RIM), BlackBerry’s parent company, has had a bad week. And if you listen to … Read More
PR BS: What your PR firm says and what it really means
It is one of life’s great ironies: the public relations industry doesn’t exactly have a sterling reputation. Most … Read More
When times are tough, PR is crucial
We were sad to learn that two public relations firms closed recently in Indianapolis. We work with many … Read More
PR drives revenue
If you think that public relations is just for brand building, you’re wrong. PR also can be an … Read More
How to measure the success of PR
When we first started in the public relations business, we measured our success by the number of clips … Read More
Trolling for Testimonials
The rapid growth of peer review sites proves that we trust reviews of products or services by users … Read More
When Times Are Tough, Keep Communicating
During a recession or economic downturn, many organizations look for ways to trim expenses until revenues pick up … Read More
Posted in Brand Awareness, Clarus Communications, Lead Generation, PR, PR agency, Sales
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10 ways to merchandise your media coverage
You’ve invested in a public relations program. Your company has been featured in some positive articles, has received … Read More
Want to sell your business? Call 1-800-PR.
Executives pondering an exit strategy for their company, such as an IPO, an acquisition or venture capital funding, … Read More
Words that should be banned
From the time we’re kids, we’re taught that there are certain words you just can’t say. Those of … Read More
Posted in Online Marketing, PR, Public Relations, Sales
Tagged branding, Clarus Communications, marketing, messaging, PR, public relations, sales, writing
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