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Tag Archives: Clarus Communications
Is your public relations worth the investment?
During an economic downturn, many organizations look for ways to trim expenses until revenues pick up again. Typically … Read More
Posted in Online Marketing, PR, Public Relations, Sales
Tagged Clarus Communications, marketing, public relations, Recession, sales
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Hire internally or outsource?
Supporters of hiring internal public relations professionals instead of outsourcing to an agency or consultant point to a … Read More
Posted in Blog, Uncategorized
Tagged Clarus Communications, media relations, outsourcing, public relations
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Timely news can rack up big exposure
In a recent episode of “The Good Wife,” media counselor Eli complained that “we just gave them their … Read More
Posted in Blog, Uncategorized
Tagged Clarus Communications, media relations, news, PR, public relations, trends
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Positioning, branding, messaging. Oh, my!
Clients often ask what the difference is between messaging, positioning and branding. While they certainly are related, each … Read More
Posted in Blog, Uncategorized
Tagged brand, branding, Clarus Communications, messaging, positioning, public relations
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Are you ready for primetime?
Television interviews can be a powerful way to communicate important messages, even for B2B companies. We’ve placed our … Read More