Tag Archives: PR

Testimonials build sales and goodwill

There are few things more valuable to a company than brand awareness and reputation.  The goodwill generated through … Read More

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Social media content is everywhere

If you’re having trouble making time for social media, you’re not alone. R2integrated recently conducted a survey of … Read More

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The Power of PR….keeps going and going

By Guest Blogger Carissa Newton If you had asked me what impact public relations made on my marketing … Read More

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Marketing by the numbers: Where does public relations fit?

By Guest Blogger Jill Snyder I did something recently with my 2011 marketing budget that I thought was … Read More

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Timely news can rack up big exposure

In a recent episode of “The Good Wife,” media counselor Eli complained that “we just gave them their … Read More

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Photos: The gift that keeps on giving

It’s true that pictures say 1,000 words.  But are they the words you want to say? The very … Read More

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Are you ready for the unexpected?

When I first started my career, I worked in the corporate communications department at a large financial services … Read More

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Writing Tools I Love

Part of any public relations job is writing.  Some people dread that part of the job and instead … Read More

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Don’t Spam Me, Bro

I saw a study recently conducted by Harris Research about the use of email in the workplace.  While … Read More

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How to Be a Good Client for Your PR Agency

Public relations is one of the most cost-effective marketing tactics available today, which explains why many companies are … Read More

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