Tag Archives: public relations

Testimonials build sales and goodwill

There are few things more valuable to a company than brand awareness and reputation.  The goodwill generated through … Read More

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Social media content is everywhere

If you’re having trouble making time for social media, you’re not alone. R2integrated recently conducted a survey of … Read More

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The Power of PR….keeps going and going

By Guest Blogger Carissa Newton If you had asked me what impact public relations made on my marketing … Read More

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Marketing by the numbers: Where does public relations fit?

By Guest Blogger Jill Snyder I did something recently with my 2011 marketing budget that I thought was … Read More

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Public relations tips to weather the recession

Do tough times call for tough measures when it comes to public relations?  Not really…many of the same … Read More

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Is your public relations worth the investment?

During an economic downturn, many organizations look for ways to trim expenses until revenues pick up again.  Typically … Read More

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Hire internally or outsource?

Supporters of hiring internal public relations professionals instead of outsourcing to an agency or consultant point to a … Read More

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Timely news can rack up big exposure

In a recent episode of “The Good Wife,” media counselor Eli complained that “we just gave them their … Read More

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Positioning, branding, messaging. Oh, my!

Clients often ask what the difference is between messaging, positioning and branding.  While they certainly are related, each … Read More

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Are you ready for primetime?

Television interviews can be a powerful way to communicate important messages, even for B2B companies.  We’ve placed our … Read More

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