Content Development
Success in today’s social media-driven world depends on having good content that makes prospects and customers act. This can include case studies, white papers, news releases, websites, eNewsletters, brochures or product sell sheets. We are expert writers and can work with outside designers if graphics are needed.
Client: Northwestern University
Location: University – Evanston, Ill.
One of the nation’s premier universities, Northwestern University benefits from one of the largest endowment funds among all U.S. colleges. The director of economic development felt the university needed a way to advocate the successes achieved by professors and students as a result of the endowment. Clarus Communications worked with various contacts at the university, developing a narrative and weaving a story of its global leadership in nanotechnology, economic development, global health initiatives and breakthrough medical treatments. Clarus Communications then recommended and hired a design firm to produce a brochure featuring Northwestern’s innovation. The beautiful, full-color brochure is used to update donors, government agencies and high-level business executives.