Trade Show Optimization
Trade shows are an excellent tool for marketing and public relations. Well-planned trade show marketing allows your company to raise its profile and positions executives as experts. We ensure you get optimal value from trade show booths and displays by exploring opportunities for speaking engagements, customer entertainment, media interviews, PR announcements and booth events.
Client: IP Unity
Location: Milpitas, Calif.
IP Unity, a carrier-grade messaging and multimedia solutions provider, needed to make a splash with its best customers at Supercomm in Chicago. Customers were coming from all over the world to attend the trade show and their attention would be divided during the day. IP Unity’s director of corporate communications tasked Clarus to come up with a unique way to gather this group together for a memorable event. Clarus suggested a moonlight cruise on Chicago’s famous Lake Michigan, complete with a first class dinner and cocktails. The ship embarked just steps from the Supercomm exhibit hall and limousines were waiting to whisk executives back to their hotel rooms at the end of the evening. The event was a huge success. Company executives were delighted with the evening and our colleague gained major points with management.