Building Brands That Accelerate Growth.
Welcome to Clarus Communications, where I help B2B companies drive revenue through strategic PR and marketing strategies.
Services
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If Gartner, Forrester, and IDC are familiar names to you, let’s connect. I can help position your products in the upper right quadrant and establish strong relationships with key analysts to drive referrals, increase RFPs, and boost win rates.
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What is your WHY? Do you need help surfacing your unique value proposition? Are you unsure if your messages still resonate with your audience? Do your employees clearly understand your unique value proposition? I can help you find these answers.
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I support lean marketing teams by delivering targeted content strategies, developing strategic editorial calendars, and recommending efficiency improvements to maximize the impact of existing content.
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Whether it's an industry trade show, customer conference, internal kick-off meeting, advisory board session, press conference, or thought leadership event, I can develop a comprehensive strategy or provide robust support to your events team.
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PR is more than just pitching reporters. You need a partner who brings creative ideas and crafts compelling stories that showcase your unique value proposition, customer success stories, and internal thought leaders. Let’s highlight what makes your brand truly special.
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From refining your positioning and messaging to creating and designing a compelling sales pitch deck and equipping your team with the tools they need to close deals, I’m here to help.
Proven Results
Repositioned LiquidHub from systems to digital integrator & market leader, resulting in $500M acquisition by Capgemini.
Architected global rebrand of Suvoda resulting in 40% brand awareness upsurge, 30% growth, and 20% increase in RFPs.
Transitioned Energage from a subscription to an ARR SaaS model with 21% growth, 25% retention increase, 6% boost in win rates.
Solidified Optymyze as market leader in Forrester and Gartner Reports for Sales Performance Management, increasing potential revenue $15M+ and $10M pipeline.
Testimonials
Below are just a few observations from those I have had the privilege of working with. Their kind words reflect my commitment to excellence and the strong relationships I have built.
Donna Crilley-Farrell
Senior Vice President, Corporate Communications at Independence Blue Cross
“Deb is someone you want in the room when you're figuring out a solution to a complex problem. She brings creativity, ingenuity, and an attention to detail to everything she attacks. Working with Deb on the visit of Pope Francis, I saw first-hand how much effort she puts into her work. It's nice to know when you decide on a course of action that every detail will be attended to, and your goals will be reached. Plus -- she makes it all look easy while she's doing it! ”
Lyndsay Keith
Anchor, Evening News
Merit Street Media
“I have worked with Deb on a number of national and international projects, dealing with global figures. Deb went above and beyond the call of duty, working around the clock to ensure that the client's expectations were not only met, but exceeded. She is forward thinking and always challenging those around her to think outside the box. Deb is also a joy to work with and brings life to any work environment. ”
Christine Williams
Director, B2C Integrated Marketing @ Labcorp
“Deb is a fantastic PR professional. As her client, she was constantly bringing us new, innovative ideas to capitalize on current trends. She took the time to get to know our market and our company goals. She represented our company to the media and continuously put our best foot forward. She operated with extremely high standards. I would recommend Deb to anyone looking to make an impact in a complex, high growth space. ”
Clarus — Clear, bright, shining
In business, clarity is the foundation of success.
I am an award-winning B2B global marketing, PR, and sales communications expert who specializes in simplifying the complex.
As a thought-partner with senior leadership, I help create new market categories, drive valuation, navigate M&A, establish market leaders, and accelerating growth through strategic PR, analyst, marketing, and sales strategies.
By aligning brand messaging with business objectives you will see accelerated growth, greater sales impact, expanded pipeline opportunities, and more engaged employees.
Marketing and communications should drive revenue.
I build pipeline and capitalize on commercial opportunities through data-driven strategies.
My experience spans biotech, chemicals, commercial real estate, financial services, healthcare, manufacturing, pharmaceuticals, private equity, SaaS, software, systems integration, services, and telecommunications.
