Even the most talented B2B teams can struggle to align around what truly drives buyer decisions. Marketing moves fast. Sales learns in real time. And somewhere in between, the story gets fragmented—diluting impact and slowing growth.

For 25 years, I've been solving this problem: helping revenue teams close the gap between what they think buyers want and what buyers actually respond to.

I'm not your typical sales consultant. I don't believe in more tools, shinier decks, or generic training programs. I believe the data and insights you need to accelerate your sales cycles and build a predictable pipeline are already within your organization.

The challenge isn't getting more data—it's making sense of what you already have.

Connect with me on LinkedIn.

My Background

I've spent more than 25 years leading marketing, sales communications, and revenue strategy across both in-house and agency environments. This dual perspective taught me something crucial: the disconnect between what marketing creates and what sales actually needs isn't a people problem—it's a process problem.

My work spans SaaS, healthcare and life sciences, financial services, manufacturing, and commercial real estate—supporting launches, repositioning, and growth initiatives with strategies tailored to each company's unique challenges.

What I've learned in 25+ years:

• Revenue teams fail when they're equipped with internal perspectives instead of buyer insights

• The best messaging comes from understanding how prospects actually make decisions

• Sustainable growth happens when sales, marketing, and leadership align around buyer priorities

• Your existing data reveals patterns that can transform your entire approach

The Clarus Approach

Our team doesn't start with assumptions about what's broken. We start with your data.

Every engagement begins with understanding what your prospects are actually telling you through their behaviors, questions, and buying patterns. Then we build messaging and processes that align with those insights—not internal opinions about what should work.

This isn't about overhauling your entire system. It's about optimizing what's already there and fixing what's actually broken, not what we think might be broken.

Why We Do This Work

Too many capable revenue teams blame themselves for missing targets when the real issue was misaligned messaging and unclear buyer insights.

Good reps shouldn't have to guess what resonates with prospects. Marketing shouldn't create content that never gets used. Revenue leaders shouldn't have to explain soft pipeline numbers every month.

When teams have the right insights and the right tools, everything changes: shorter cycles, better-qualified pipeline, more predictable revenue, and the confidence that comes from truly understanding your buyers.

What Makes Team Clarus Different

• We focus on activation, not analysis. You don't need another report telling you what's wrong. You need actionable insights that your team can implement immediately.

• We work with your existing systems. No new tools required. We optimize what you already have.

• We speak both sales and marketing. Having worked across both functions, my team members understand how to create alignment that actually sticks.

• We measure what matters. Shorter cycles, higher conversion rates, and pipeline predictability—not vanity metrics.

Ready to See What Your Data Reveals?

If you're curious about what buyer behavior patterns might be hiding in your systems, let's have a conversation. Click here to schedule a 30-minute intro call to see if we can help.