THE CLARUS POINT OF VIEW
Marketing Matters.
Good thinking for the work ahead.
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Practical perspectives on the strategy,
stories, and work that move businesses forward.
THE FEATURED READ
THE IMPACT SERIES / PART 2
Strategy · 3 min read
What happens when you build processes first.
What changes when follow-up, nurture, and optimization become part of the plan? Three stories about making existing marketing investments work harder.
Deb Gorgen · Nov 11, 2025
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