Look bigger. Play bigger. Win bigger.

I take scaling B2B companies from contenders to credible market leaders, so they can land bigger deals and accelerate growth.

Why You’re Here

You’re losing to bigger competitors.

Not because they’re better, but because they look safer. Enterprise buyers default to recognizable names, and you’re not even making the final consideration.

Growth is capped by perception, not performance.

You’re ready for the next stage, but your brand doesn’t project the credibility and authority buyers need to put you on the shortlist.

Your brand doesn’t match your capabilities.

You’ve got the team, the results, the innovation, but your market presence still looks like a scrappy startup, not a company ready for enterprise.

What Changes When We Work Together

You begin to look like the obvious choice.

Your brand signals scale, stability, and authority, so enterprise buyers see you as a safe bet, not a risky contender.

Growth compounds instead of stalls.

Thought leadership, social advocacy, and a credible market presence create more inbound opportunities, faster conversions, and a pipeline you can count on.

Your story opens doors.

Messaging resonates with bigger buyers and gets carried consistently across sales, marketing, CS, and leadership, so every conversation builds momentum.

Hi, I’m Deb Gorgen

For more than 18 years, I have helped B2B leaders and companies turn potential into presence by clarifying their story, sharpening their market signal, and building credibility in the moments that matter most.

I’ve partnered with global innovators like IBM, UBS, and Nobel Biocare, as well as growth-stage companies like Suvoda, Quaker Houghton, and National Real Estate Advisors. Across industries, the constant is the same: clarity, credibility, and confidence that unlock growth.

Subscribe to The Confident Pipeline, my bi-weekly newsletter on scaling smarter, accelerating sales cycles, and building the market presence that earns bigger opportunities.

Trusted by brands across SaaS, biotech, healthcare, technology, financial services, commercial real estate, manufacturing, and more…

Services That Meet You Where You Are

Growth Readiness Assessment

A fast, 45-day diagnostic that uncovers what’s holding you back and delivers a clear roadmap with quick wins.
Strategic Positioning & Story System

Hands-on partnership to evolve your founding story into a scalable growth engine that aligns teams and wins enterprise deals.
Ongoing Market Leadership

Fractional brand and communications leadership to sustain presence, compound results, and keep growth momentum.

Schedule an Intro Call

Testimonials

“Deb helped us make the critical transition from a founder-led start-up to a company positioned as a trusted partner for large, complex projects. It was what we needed to rethink how we were showing up and to secure alignment across the leadership team and the broader company. Internally, I saw a shift in the team and their pride in what we were building, and that translated externally.”

- CEO, B2B SaaS Company
"Deb helped us build a brand from the ground up in a high-stakes environment with non-negotiable milestones. She became a strategic guide and creative partner, aligning leadership and stakeholders and turning our vision into a brand people adopted with pride. We hit every milestone, exceeded our targets, and the project was a complete success."

– Managing Director, National Real Estate Development Company
"I've worked with Deb on a number of national and international projects, dealing with global figures. She is forward-thinking and always challenging others to think outside the box, ensuring that client expectations are not just met, but exceeded."
- Lyndsay K., Broadcast Anchor & Journalist
"Deb is someone you want in the room when you’re figuring out a solution to a complex problem. She makes it all look easy while she’s doing it."

– Donna, SVP, Corporate Communications
"Deb is a visionary. Her test-and-learn mindset and drive to push the envelope have profoundly impacted our work. She doesn't just understand digital platforms, she truly harnesses their power to engage and inspire."

- Kait, Founder & CEO
"Working with Deb was a game-changer. She taught me how to use public engagement and social media platforms to their full potential. Any company that has the chance to work with her will be lucky to have her."

- Daniela, Senior Solutions Consultant
"Deb has a rare ability to cut through the noise, quickly assess what’s working (and what’s not), and turn complex data into clear, actionable strategies that drive revenue."

– Jennifer, Content Strategist
"She makes complex ideas engaging. She’s highly skilled, genuine, and dedicated — able to tackle monumental tasks while keeping teams grounded."

– Andrés, Clinical Solutions Leader
“Deb is an extremely high-caliber professional. She was a true partner in helping us navigate a complex, high-growth space. I would recommend her to anyone looking to make a real impact."

- Christine T., Marketing Leader
“After working with Deb, my mindset about personal branding shifted. She proved that credibility comes from showing up consistently, not just when there's big news. That single insight has fundamentally changed how I approach my career.”

- Jill P., Senior Scientist

Proof Behind the Praise

Enterprise Growth

Global SaaS rebrand and GTM repositioning delivered 40% awareness lift, 30% revenue growth, and 20% RFP increase.
SaaS model transformation fueled 21% growth, 25% retention boost, and 6% win-rate lift in one quarter.
Account-based campaigns improved partner retention by 20% and generated $15M+ from strategic accounts.
Market Credibility

Analyst and PR strategy secured Gartner/Forrester leadership, driving $25M+ in pipeline and $15M+ inbound RFPs.
Brand repositioning contributed to a $500M acquisition and other high-value exits by signaling market strength.
Integrated campaigns for urban redevelopment generated millions of impressions, $10M+ in public investment, and accelerated leasing/sales cycles.
Leadership Visibility

Executive training and CEO keynotes elevated leaders into visible, credible voices that built trust in enterprise settings.
Designed annual sales kickoffs and conference strategies for 120+ cross-functional leaders, aligning teams and sharpening competitive messaging.
Directed media and investor communications that secured top-tier coverage in outlets like The Wall Street Journal, Bloomberg, and Fox News.
Demand Generation

Built digital and social advocacy programs that drove 500% follower growth and 380% employee participation, creating the first organic inbound leads in company history.
Content and PR strategies delivered 40% increase in web traffic, 268% boost in engagements, and 115% lift in impressions.
Vertical campaigns in architecture, government, and hospitality generated $15M+ in qualified leads for a global technology company.