I help your scaling company look, sound, and deliver like a brand that belongs in bigger rooms —

— and position it to win bigger deals.

You are here because…


🔆 Your business is at an inflection point.

The hustle worked. The scrappy story landed. But now you’re playing in a different league — bigger buyers, bigger rooms, bigger expectations.

🔆 Your company has untapped potential.

The next 12–18 months will define your trajectory, and you can’t afford to guess which opportunities will get you there.

🔆 Your story and processes aren’t scaling with you.

Early customers were a mix, but now you need clarity on who you serve best, how to win them faster, and how to keep them loyal.

When you work with me, your leadership team will see…

🔆A brand that’s polished enough for bigger markets, but authentic to its roots

🔆 Messaging that converts the right customers faster and more consistently

🔆 Sales and marketing pulling in the same direction with one trusted story

🔆 More confident leaders in customer meetings, boardrooms, media interviews, and on industry stages

🔆 Teams delivering consistent experiences that drive retention and create advocates

🔆 Predictable growth because initiatives build on each other instead of competing

Hi, I’m Deb Gorgen

I bring a journalist’s instinct for uncovering what really matters, combined with 18+ years in PR, copywriting, and brand leadership. Where others skim the surface, I dig deeper, challenging assumptions, pulling out what’s distinct, and turning it into strategies that drive results.

I’ve worked with global leaders like 𝗜𝗕𝗠, 𝗨𝗕𝗦, 𝗢𝘁𝘀𝘂𝗸𝗮 𝗣𝗵𝗮𝗿𝗺𝗮𝗰𝗲𝘂𝘁𝗶𝗰𝗮𝗹𝘀, and 𝗡𝗼𝗯𝗲𝗹 𝗕𝗶𝗼𝗰𝗮𝗿𝗲, and growth-stage innovators like 𝗦𝘂𝘃𝗼𝗱𝗮, 𝗤𝘂𝗮𝗸𝗲𝗿 𝗛𝗼𝘂𝗴𝗵𝘁𝗼𝗻, and 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗔𝗱𝘃𝗶𝘀𝗼𝗿𝘀. Across industries, the throughline is the same: clarity, connection, and confidence that scales.

I don’t deliver another strategy deck that just sits on a shelf. I ensure that your brand story, look, and processes can develop alongside your business, so every initiative builds momentum instead of causing friction.

Trusted by brands across SaaS, biotech, healthcare, technology, financial services, commercial real estate, manufacturing, and more…

  • The 45-Day Scaling Sprint℠

    A fast diagnostic that identifies what is holding you back, surfaces untapped opportunities, and delivers a roadmap to scale with clarity, connection, and confidence.

    Outcomes:

    ✔ Clear diagnosis of growth blockers

    ✔ Actionable roadmap aligned to brand + revenue goals

    ✔ Quick wins your team can act on immediately

  • The 3C Scaling Framework℠

    In just six months, evolve from a founding story to a scaling brand using the 3C Scaling Framework℠. Show up in every room with the clarity, connection, and confidence that dozens of leaders have used to compete and win in their next stage of growth.

    Outcomes:

    ✔ Messaging that lands with bigger buyers

    ✔ A presence polished enough for the next stage, authentic to its roots

    ✔ Teams aligned around one trusted story

    ✔ Stronger competitive position that fuels growth and retention

  • Story to Stage℠ Coaching Program

    Powered by the 3C Scaling Framework℠, I train your leaders and teams to communicate with clarity, connection, and confidence in boardrooms, customer calls, media interviews, and on industry stages.

    Outcomes:

    ✔ Executives who inspire confidence in high-stakes situations

    ✔ Teams that can articulate value without scripts

    ✔ Leaders who can handle tough questions and objections with confidence

    ✔ Consistent messaging across every function and channel

  • Leadership Brand Program℠

    I transform your internal leaders into external thought leaders and brand ambassadors whose visibility becomes external proof of your brand’s credibility, innovation, and readiness to scale.

    Outcomes:

    ✔ Executives recognized as trusted experts who raise credibility in every market conversation

    ✔ Thought leadership that attracts the right buyers and accelerates deal flow

    ✔ Increased visibility with analysts and media that strengthens competitive positioning

    ✔ Leadership presence that instills investor and board confidence

    ✔ Personal brands that reinforce and amplify the company’s scaling story

Schedule an Intro Call

Testimonials

  • “Deb helped us make the critical transition from a founder-led start-up to a company positioned as a trusted partner for large, complex projects. It was what we needed to rethink how we were showing up and to secure alignment across the leadership team and the broader company. Internally, I saw a shift in the team and their pride in what we were building, and that translated externally.”


    - CEO, B2B SaaS Company

  • "Deb helped us build a brand from the ground up in a high-stakes environment with non-negotiable milestones. She became a strategic guide and creative partner, aligning leadership and stakeholders and turning our vision into a brand people adopted with pride. We hit every milestone, exceeded our targets, and the project was a complete success."

    – Managing Director, National Real Estate Development Company

  • "Deb has a rare ability to cut through the noise, quickly assess what’s working (and what’s not), and turn complex data into clear, actionable strategies that drive revenue."

    – Jennifer B., Content Strategist


  • "She makes complex ideas engaging. She’s highly skilled, genuine, and dedicated — able to tackle monumental tasks while keeping teams grounded."

    – Andrés E., Clinical Solutions Leader

  • "Deb is someone you want in the room when you’re figuring out a solution to a complex problem. She makes it all look easy while she’s doing it."


    – Donna F., SVP, Corporate Communications


The Results Behind the Praise

  • 21% revenue growth and 25% retention lift by repositioning a SaaS platform for long-term value

  • 40% awareness lift and 20% more RFPs after a global rebrand

  • $10M+ in pipeline growth from integrated campaigns built on buyer behavior

  • Accelerated leasing and public investment for a $230M mixed-use real estate redevelopment

  • Top-tier media visibility across five U.S. regions for a global financial services leader

Ready to scale with clarity, connection, and confidence?


Book a 15-Minute Discovery Call

Let’s talk about what is holding your growth back and how to move past it.