Open laptop with a website about clinical trial operations, a smartphone with a health app, and printed brochures about trial technology and participant challenges on a desk.
Open laptop with a website about clinical trial operations, a smartphone with a health app, and printed brochures about trial technology and participant challenges on a desk.

CUSTOMER STORY / BRAND + MARKET ACTIVATION

Building the brand for TRYAL’s next chapter.

TRYAL had deep clinical trial technology expertise and a new AI-driven solution on the horizon. We helped turn that experience into a cohesive brand and go-to-market foundation built to support both.


THE WORK

FROM BRAND TO MARKET

→ New identity
→ Website redesign
→ Brand and product messaging
→ Cohesive sales story

Giving TRYAL a stronger, more consistent way to communicate its value, support sales and take new solutions to market.

DIFFERENT CHALLENGES. THE SAME COMMITMENT.

Start with the work you need.

See what a productive partnership can look like.


Case Study: Award-Winning Strategies for Elevating Brand Presence and Engagement 
Strategies Deb Gorgen Strategies Deb Gorgen

Case Study: Award-Winning Strategies for Elevating Brand Presence and Engagement 

Social media can be a powerful tool for increasing brand awareness. When used strategically, with data-driven insights and regular optimization, it can go beyond just awareness to generate leads and establish brand authority. This case study highlights an award-winning program that delivered significant results for a high-growth SaaS company in the health tech market.

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From David to Goliath: How a SaaS Company Cracked the Enterprise Market with Strategic Industry Analyst Engagement
Strategies Deb Gorgen Strategies Deb Gorgen

From David to Goliath: How a SaaS Company Cracked the Enterprise Market with Strategic Industry Analyst Engagement

If industry analysts like Gartner and Forrester are an important resource for your target customers, you need a strategy to ensure that your company is included in their research reports at the very least. Once you have their attention, you should aim to be recognized as a leader in your industry. This can lead to significant benefits such as shorter sales cycles and improved win rates.

This case study demonstrates how I significantly impacted the revenue of a high-growth B2B SaaS company by implementing a strategic plan to engage and influence key industry analysts.

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YOUR NEXT CHAPTER

What could we
put to work for you?

Bring us your goal. We’ll help find a practical way forward.