THE CLARUS POINT OF VIEW
Marketing Matters.
Good thinking for the work ahead.
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Practical perspectives on the strategy,
stories, and work that move businesses forward.
THE FEATURED READ
THE IMPACT SERIES
Strategy · 3 min read
45 Minutes or 45 Seconds? Let the Buyer Decide.
Your next buyer may not begin their journey with your 45-minute webinar. They may begin with 45 seconds from it.
Deb Gorgen · Nov 11, 2025
45 Minutes or 45 Seconds? Let the Buyer Decide. (Copy)
Your buyer shouldn't have to consume content on your terms. Give them the webinar, the three-minute read and the 45-second takeaway. Same idea, different formats.
Part 3: Are You Giving AI More Context Than You Give Your Customers?
We've learned that AI gives us better answers when we provide context, clarity and direction. Your customers need the same thing.
